Kevin Murphy ROUGH.RIDER is a seriously strong-hold styling clay made for when you want texture, sharp definition and a lasting matte finish. Its rich, workable texture gives short and textured styles the grip they need while keeping the finish dry and controlled.

ROUGH.RIDER is ideal for creating defined, slick or messy looks where strong hold and matte texture are essential. It works through damp or dry hair, allowing you to build and shape your style to suit the finish you’re after.

For short hair, textured crops and styles that need maximum grip, ROUGH.RIDER delivers the grit and control to keep your look locked in.

The Lowdown:

• Seriously strong hold
• Long-lasting styling control
• Gritty texture and strong grip
• Defined, matte finish
• Ideal for short and textured hairstyles
• Helps strengthen the hair
• Suitable for all hair types
• Works on damp or dry hair
• Sulphate-free, paraben-free and cruelty-free

How to Use: Rub a small amount between your palms to warm the product. Work evenly through damp or dry hair, then shape and define your style.